⏫ Meta reveals AI chip (3x faster than before)

🎞️ Google AI to make ads for Coca-Cola

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Welcome to AI Tool Report!

Thursday’s top story: Meta reveals its second-generation AI chip (MTIA) that’s 3x faster than its predecessor.

🌤️ This Morning on AI Tool Report

  1. Meta reveals AI chip (3x faster than before)

  2. 🚸 Texas replaces humans with AI to mark exams

  3. 🪖 Microsoft pitch DALL-E to the US Military

  4. 🎞️ Google AI to make ads for Coca-Cola

Read Time: 5 minutes


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Our Report: Meta has announced the latest version of its next-gen, custom AI chip—previously called Artemis, currently called Meta Training and Inference Accelerator (MTIA)—which took less than nine months to develop and is 3x faster than its predecessor.

🔑 Key Points:

  • MTIA v2 will power Meta’s ranking and recommendation ad models on Facebook and Instagram, and will help train the models more effectively and efficiently.

  • MTIA was built on Taiwan Semiconductor Manufacturing Company's (TSMC’s) tech and is reportedly performing 3x better than the first-gen chip, MTIA v1.

  • Meta—who is expected to spend $18B on AI chips by the end of 2024— states that MTIA v2 "more than doubles the compute and memory bandwidth of our previous chip."

🤨 Why you should care: Although Meta built this chip to “reduce its reliance” on AI chip market leader, NVIDIA, it’s confirmed that although "there's a need for these chips," they may not be able to "keep up with the advancements expected from the likes of NVIDIA.'

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  • The Texas Education Agency (TEA) is testing an AI-powered scoring system to grade the State of Texas Assessments of Academic Readiness (STAAR) exams.

  • As a result of this test, the education agency plans to hire around 2,000 graders (vs the 6,000 graders they hired last year), which will save them $15–20M p/y.

  • The AI system was trained on 3,000 exam responses, but to ensure accuracy, answers that confuse it (eg. if they include slang), and 1/4 of AI-graded results will be re-scored by humans.

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  • Microsoft has pitched OpenAI’s text-to-image model (DALL-E) to the US Department of Defense (DoD) to train battle systems and help military leaders identify targets.

  • Although Microsoft hasn’t sold any tools to the DoD yet, the Pentagon has a mission to “accelerate the adoption of data, analytics, and AI across the DoD.

  • This comes after OpenAI (backed by Microsoft) removed a line from its policy which prohibited its tools for “military and warfare, and began working with the DoD, days later.

  • Google and the WPP ad group (which makes ads for Coca-Cola, L’Oréal, and Nestlé) have signed an agreement to integrate Google’s Gemini into WPP’s ad operations.

  • WPP will combine Gemini with its AI platform (currently used to create, test, and optimize ad campaigns for clients), to boost its advertising effectiveness.

  • This collaboration will enable WPP’s clients to gain deeper insights into their audiences, predict content effectiveness, and continuously optimize ad campaigns.

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