🔍 Google Search may no longer be completely free

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Welcome to AI Tool Report!

Thursday’s top story: Google is considering charging users for AI-powered search results.

A new podcast episode just landed: Jared Bonilla—a Chief Artificial Intelligence Officer (CAIO)—gives his take on how AI is changing the face of the workplace.

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🌤️ This Morning on AI Tool Report

1. 🔍 Google Search may no longer be completely free

2. 💵 Musk is paying for OpenAI’s AI recruitment drive

3. 🎬 OpenAI’s Sora has a new (more accessible) rival

4. 📸 Smartphone maker rivals Google’s best AI feature

Read Time: 5 minutes

FINANCE

SEARCH ENGINES

🔍 Google Search may no longer be completely free

Our Report: In a radical change to its business model, Google is considering charging users for content generated by SGE (Search Generative Experience), a search experience that uses AI to provide users with overviews of search topics.

🔑 Key Points:

• Google’s AI-powered search features could become part of its existing subscription services, with its traditional search engine still remaining free to use.

• It’s thought that, although subscribers will pay for AI-generated search response summaries, they will still receive ads, as they will when using the free Google Search.

• Although Google already charges users for Gemini and extra storage, this move marks the first time it’s put one of its core search products behind a paywall. 

🤨 Why you should care: Google is contemplating this commercial shake-up as it tries to integrate AI into its search experience (to keep up with competition) while safeguarding its primary revenue source—its search-related ads—which makes $175B p/y.

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5. Pic Copilot uses AI to generate marketing ads

RECRUITMENT

💵 Musk is paying for OpenAI’s AI recruitment drive

• Elon Musk is dramatically raising his AI engineer salaries because OpenAI has been “aggressively recruiting AI engineers with massive compensation offers.”

• He nearly lost key AI scientist Ethan Knight to OpenAI, but managed to convince him to stay with a higher salary and a move to his xAI startup: “It was either xAI or them.”

• This comes as the battle for AI talent heats up, with Mark Zuckerberg sending personal recruitment emails and offering jobs without interviewing candidates.

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TEXT-TO-VIDEO

🎬 OpenAI’s Sora has a new (more accessible) rival

• OpenAI’s Sora—set to be used in Hollywood—has a competitor (Higglesfield) which has created a similar AI-powered video generation tool (Diffuse), but for the masses.

• Like Sora, Diffuse is powered by a text-to-video model—with a prompt editor that users can use to describe scenes—which it will use to generate realistic film footage.

• But, whereas Sora is probably more for high-end creatives, Diffuse is for “creators of all types” and could be an alternative for everyday users or social media marketers.

PHOTO EDITOR

📸 Smartphone maker rivals Google’s best AI feature

• Smartphone maker—OnePlus—has revealed its first AI feature, the ‘AI Eraser’, similar to Google's ‘Magic Eraser’ that allows users to remove objects from photos.

• The AI Eraser was built from the ground up, on OnePlus’s own, custom large language model (AndesGPT), and will be available on OnePlus devices this month.

• This move signifies that OnePlus is stepping into the world of AI, establishing that it will continue to “invest heavily in developing more revolutionary AI-based features.”

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