🌱 Google escalating climate crisis

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Wednesday’s top story: Google has released its annual Environmental Report and revealed it has increased its contribution to the climate crisis, thanks to its prioritization of AI. development this year.

🌤️ This Morning on AI Tool Report

1. 🌱 Google escalating climate crisis?

2. ⚙️ How to scale your business with intelligent automation

3. 🎮 Meta’s gaming revolution

4. 🤑 How to use AI and get 77% more compensation at work

5. 📝 How to write a persuasive blog post with ChatGPT

6. 🤖 Apple joins OpenAI board

7.  🧠 Anthropic funding new industry benchmark?

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STOCK MARKETS

🚀 Large cap AI names have a strong day with Apple gaining on Microsoft in the race to $4T market cap. Tesla leads the pack this week with impressive back-to-back trading days. Elon Musk’s company sold more cars than expected and investors are excited. Learn more. 

CLIMATE

🌱 Google escalating climate crisis?

Our Report: In its annual Environmental Report–which highlights its efforts to mitigate contributions to climate change–Google has admitted that its greenhouse gas emissions have soared, thanks to its prioritization of AI.

🔑 Key Points:

• In 2021, Google committed to reaching “net zero” by 2030, intending to cut its emissions by half (compared to 2019), and run on carbon, pollution-free energy.

• But, its emissions grew by 13% last year (which are 48% higher than they were in 2019), producing 14.3M metric tons of carbon dioxide pollution, equivalent to the amount 38 gas-fired power plants release.

• The biggest contributor to the increase was its data centers—which require huge amounts of electricity to train and power its AI models—having released 1M metric tons of pollution last year.

🤔 Why you should care: According to the International Energy Agency (IEA), global AI data centers use 1% of the world’s electricity, but with the rise in AI, this is expected to double by 2026, pushing us further away from reversing the climate change, with other big tech companies reporting similar results to Google (Microsoft's greenhouse gas emissions were around 30% higher last year).

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GAMING

🎮 Meta’s gaming revolution 

Our Report: According to a recent job post listing, Meta is planning to bring more generative AI into its metaverse virtual reality (VR), augmented reality (AR), and mixed-reality games.

🔑 Key Points:

• They’re looking for someone to prototype “new types of gameplay” in the metaverse, that will “change every time you play them” and follow “non-deterministic” paths, creating unimaginable experiences.

• While the primary focus seems to be on Horizon—Meta’s family of metaverse games, apps, and resources—it might expand into games on “non-Meta” platforms, like smartphones and PCs.

• They also plan to build AI-powered tools to increase efficiency and “allow considerably more gaming content to be created” to improve workflows and release more gaming products.

🤔 Why you should care: This is Meta’s attempt to reinvigorate their flagging Metaverse division which, despite selling huge amounts of Meta Quest headsets and receiving $50M for research and development, made a $3.8B loss in the first quarter of this year.

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Wednesday’s Prompt: How to write a persuasive blog post with ChatGPT

Type this prompt into ChatGPT:

“I need a [type of blog post] that will overcome objections and concerns my [customer persona] may have about my [product/service] and convince them to take [desired step]”

Results: After typing this prompt, you will get a blog post that’s tailored to your target audience.

P.S. Use the Prompt Engineer GPT by AI Tool report to 10x your prompts.

INTERNAL POLITICS

🤖 Apple joins OpenAI board

Our Report: As part of their landmark partnership—announced last month at Apple’s WorldWide Developer Conference—which will integrate OpenAI’s ChatGPT into Apple devices, Apple has been granted an ‘observer role’ on OpenAI’s nonprofit board.

🔑 Key Points:

• Apple has elected App Store Chief and former advertising head—Phil Schiller—to represent the company at board meetings, although he will have no director or voting rights. 

• Although Schiller isn’t involved in Apple's AI initiatives, he was given the prestigious ‘Apple Fellow’ title in 2020 for his ‘outstanding’ contribution to the company, making him the perfect representative.

• The new arrangement is expected to start later this year and will allow Apple to learn more about the inner workings of OpenAI, as they plan to build ChatGPT into iOS and macOS.

🤔 Why you should care: This new arrangement comes after Microsoft was also invited to join OpenAI’s board last year, in a non-voting, observer position, which could cause tension and complications for the two rivals when AI initiatives are discussed, although Micrsfot can demand that Schiller is excluded from particularly sensitive meetings.

STANDARDS

 🧠 Anthropic funding new industry benchmark?

Our Report: Anthropic is launching a program to fund the development of a new type of benchmark system, that will help evaluate the performance and impact of AI models, like OpenAI’s ChatGPT, Google’s Gemini, and its very own Claude.

🔑 Key Points:

• The program will offer grants to third-party organizations that are trying to improve how the performance of an AI model is evaluated, particularly in areas like cyberattacks and manipulation.

• In addition to grant funding, the new program will allow researchers to consult with domain experts and offer different “funding options”, tailored to the needs of the most “promising projects.”

• Anthropic is advocating for the development of new benchmarking tools, infrastructure, and methods to develop more robust benchmarks to address growing societal and security implications.

🤔 Why you should care: While the initiative to create a more rigorous industry standard is commendable, some have raised concerns over Anthropic's motivation for this: Could it be for their own, commercial gain?

📖 How my 4 favorite AI tools help me get more done at work

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